Gibson announces the addition of Mesa Amplification to its stable

Gibson, the iconic American instrument brand, ads Mesa/Boogie guitar amplification to their family of brands.

by | Jan 11, 2021 | Gear News

Gibson and Mesa amplification muzoplanet

NASHVILLE, TN (January 6, 2021) Gibson, the iconic American instrument brand, is pleased to announce the addition of Mesa amplification – one of the most respected and prestigious brands in sound and guitar amplification – to their family of brands.

 
Mesa Amplification

Mesa amplification – the original “Boutique” amplifier company – was founded 51 years ago by Randy Smith, who is responsible for creating the ground-breaking circuits that drive some of the most influential sounds of our time. Randy will join Gibson as Master Designer and Pioneer of Mesa amplification and beyond. In his new role, Randy will continue his passion for tube technology and his vision for building hand-crafted, high-performance amplifiers, that continue to redefine how we experience sound across Mesa amplification and Gibson.

Beginning in a converted dog kennel under the redwoods of Northern California, Randy Smith was wrenching amplifiers for all the great San Francisco area bands over 50 years ago when vintage gear was new. Being close to so many great guitar players, from Bloomfield to Santana and The Rolling Stones, Smith learned the virtues and shortcomings of the era’s gear and began a process of innovation that continues today. Mesa/Boogie, the company Smith founded, was the first boutique amplifier builder and revolutionized amplifier performance in ways that impacted rock music worldwide. Simultaneously respecting and improving the vintage classics he grew up with, Smith, through Mes amplification pioneered the invention of High Gain.

 
The Gibson and Mesa Ampification marriage

“At Gibson we are all about leveraging our iconic past and leaning into the innovative future, a quest that started over 100 years ago with our founder Orville Gibson,” says James ‘JC’ Curleigh, President & CEO of Gibson Brands. “Today this quest continues with the addition of Mesa Boogie into the Gibson Brands family, along with the visionary leadership of Randy Smith and his Team who, for the past 50 years, have created an iconic and innovative brand that has stood the test of time. This is a perfect partnership based on our collective professional experiences and passion for sound.”

“I’m 75 years-old and still at work every day,” says Randy Smith founder of Mesa amplification. “This is my art and many of our crew have worked along my side for 30 to 40 years. As we witnessed JC and Cesar transform Gibson, we saw kindred spirits sharing common values and a fierce dedication to quality. Today, Gibson’s guitars are the best-ever and when they asked if we’d like to become Gibson’s Custom Shop for Amplifiers, we envisioned a perfect collaboration that would expand our outreach while preserving our legacy beyond my time. Gibson realizes the unique value of what we’ve all built together and this next chapter in the Mesa/Boogie story is a continuation of that dream. I am so fortunate for this partnership with the new Gibson after 50 years of doing what I love. It’s been the ride of my life . . . and it ain’t over yet!”

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